SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google. which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Search engine optimization (SEO) is often about making small modifications to parts of your website. Search engine optimization brings free traffic to your site. If you publish high-quality pages that answer a user’s query, they will appear at the top of the SERPs. This is an excellent place for searchers to become familiar with your website and business.
Why is SEO important?
The majority of search engine users (more than 70% – see graph below) are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). To take advantage of this and gain visitors to your website or customers to your online store, your website needs to appear in one of the top positions.
Web Traffic
To put it simply – if potential customers can’t find your website, sales opportunities are being missed. SEO increases your organic search engine traffic, in turn increasing the number of visitors your page sees each day. This directly correlates to an increase in sales – because the more relevant people that see your site, the more likely you are to sell to them.
Keywords
Long gone are the days when keywords were the only SEO technique that mattered, but that doesn’t mean they aren’t still crucial. The difference is that today, keywords must be well-researched, carefully chosen, and judiciously used in your content in order to be effective.
How does work?
Search engines like Google and Bing use crawlers, sometimes also called bots or spiders, to gather information about all the content they can find on the internet. The crawler starts from a known web page and follows internal links to pages within that site as well as external links to pages on other sites. The content on those pages, plus the context of the links it followed, help the crawler understand what each page is about and how it’s semantically connected to all of the other pages within the search engine’s massive database, called an index.
What are the types of search engine optimization?
On-page SEO:All on-page SEO strategies happen on your website. On-page SEO, also sometimes referred to as on-site SEO, is the process of optimizing the content on your website. This can include your body copy, keywords, headers, meta titles, meta descriptions, images, and more.
Research your keywords
Optimize metadata
Perform internal linking
Off-page SEO: All off-page SEO strategies happen off your website.“Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. Though many people associate off-page SEO with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization.
