Website gain mor clients The best way to show off your expertise is content marketing. website gain more clients you prefer sharing blog posts, podcast episodes, or videos on YouTube, you need to be consistently sharing content out into the world to get more clients and quality leads back to your website.
WEBSITE GAIN MORE CLIENTS Ways To Get More Clients Through Your Website
Not all traffic is equal
An organic visitor who Googles you is not the same as someone who types in your URL directly from your business card.Here’s one thing I learned that I think is really clever: On your business card, instead of putting http://yourcompany.com, try: http://yourcompany.com/hello – or maybe even a separate domain altogether. Imagine meeting someone at an event, giving them your card, and then they pull up your site later and see something that starts out with, “It was great meeting you! Here’s how I can help you…”
Implement good SEO
When your website is optimized for search, you’ll have a better chance of driving potential customers there. Do some keyword research to find out which keywords people use when searching online for what you sell, and include those keywords in your tags, titles, and content.
Know your ideal client
By having a deep understanding of your perfect client — who you want to work with the most — you can create a detailed client persona or client avatar. This client persona is then used to guide all of your content creation, marketing messages, and sales conversations so that all materials representing your business speak directly to the wants, needs, and desires of your ideal client.When you clearly communicate who you serve the best, who you want as a client, and how you can help them, it becomes much easier for others to:
Recognize themselves as a good fit for your services.Refer other people they know who would be a good fit
Include calls to action
Each page of your website should feature a specific call to action, such as “Shop Now,” “Call for a Consultation” or “Sign Up.” Make sure your calls to action are easy to see and click on (even on a mobile device). Use tools such as pop-ups or chat windows to grab customers who start navigating away from a page without taking action.
Understand your ideal client’s buying journey
To create content, blog posts, lead magnets, case studies, and other materials that will attract your ideal clients, you first need to understand their buyer journey. The typical client buyer journey for a web designer is:
Awareness of a problem or challengeConsideration of possible options and solutionsEvaluation of the best choices
Include social sharing buttons
button that link to your business’ social media accounts can get website visitors to become social followers. When they like or share your social media content, their friends will see your business name, exposing you to a whole new group of prospective customers. In our website builder, you can easily add buttons in your header or footer and link to your accounts on your website
Overdeliver for your best clients
Consider this: For the average web designer, 80% of business comes from 20% of clients. Don’t spread yourself too thin by trying to over-deliver for every single client all the time. Now, if you have the team, go for it and you’ll be greatly rewarded. But if you’re a freelancer, serve every client well no matter what, but focus on delivering the highest, most extraordinary customer service and client experience to the 20% that gives you the most business.
Follow up on everything right away
When attending networking events, conferences, camps, seminars, meeting with prospects and clients, or even speaking with someone on the phone, it is imperative that you follow up right away.
The faster you follow up, the easier and more natural it will be and your swift action will impress those you are follow up with and show them that you’re serious, you follow through on your promises, and you can be trusted.
Create a good user experience
A confusing website will drive customers away instead of enticing them. Your business website should feature a simple, intuitive navigation that’s easy to use. It should load quickly and display equally well on mobile devices as on a laptop or desktop computer. If you need to make some changes and aren’t sure where to start, you can use our free Website Grader tool and get a report on your website’s performance. You’ll see what’s working well and get insights into what needs improving.
Keep it updated.
customers visit your website only to find lots of error messages, “coming soon” pages or a blog that hasn’t posted new content since 2022, they may think your business is struggling. Remember to review your website on a consistent basis to ensure your content is relevant and your site is performing as it should. If you ever need assistance, our experts are a chat or phone call away and will help you with your website needs.